Showing posts with label Gainsborough. Show all posts
Showing posts with label Gainsborough. Show all posts

Sunday, 11 March 2018

Period Advertising from New Zealand

The huge amount of scanned newspapers online is a boon for anyone researching the past. Recently I have been searching through the old newspapers of New Zealand and have found lots of fascinating advertisements for Crown Ducal and even a mention of Charlotte Rhead. This post presents some that are useful in helping with the Crown Ducal production history, they have illustrations, names or enough text description to identify patterns and of course the newspapers are dated.

Pattern 1479 Regent shaped tableware


The earliest advertisement I have selected is for pattern 1479 a coloured lithograph design dating to 1927. It was one of the earliest designs to use the Regent shape for tableware. As yet I have not discovered a pattern name for it but it seems to have been quite popular.

The Otago Daily Times 21st November 1928
Copyright owner is Allied Press Ltd
Pattern 1479 on Regent shaped plate

Pattern 2800 Aztec vase by Charlotte Rhead


It is lovely to see the Rhead attribution in this advertisement from the D.I.C. store in Dunedin showcasing items from the British Industries Fair of 1933. It hardly needs pointing out but there is a sketch of a pattern 2800, Aztec shape 152 vase. It is actually quite a rare pattern/shape combination. I have recorded only three such vases for sale during 20 years of observing these things. Perhaps they are all treasured in New Zealand homes.
The Otago Daily Times 16th September 1933
Copyright owner is Allied Press Ltd 

Aztec pattern 2800 on shape 152 vase

 

Tableware pattern like 2833 on Victory shape in different colours


I am reasonably confident I am on the right track with identifying this pattern. The sketch fits the pattern. The description of yellow border with black inner lines is close, but there is a good chance that the advertisement is describing pattern 2833 in different colours. Perhaps the inverse of the black and yellow example below, but instead with yellow semicircles and black inner band. The pattern number would precede the designs of the surviving pattern books so there is no reference source. It is just a matter of waiting until an example turns up.
The New Zealand Herald 11th July 1935
Copyright owner is NZ News & Media

Pattern 2833
Pattern like 2833 in different colours

 

 

Snow glaze coffee set - probably pattern 4626 Yukon


I do not have a picture of a coffee set but my best guess is that this advertisement would be for a coffee set in the Yukon pattern. The centre lithograph is the only contender for an "English posy design"

The Evening Post 7th February 1938
Copyright owner is Fairfax Media

 
Pattern 4626 Yukon

 

Nine different tableware patterns


One advertisement is a research project in itself. It is for James Smith's, the Wellington department store and has descriptions of 9 Crown Ducal tableware designs, most of which can be identified or at least reduced to a small choice of options.

The Evening Post 23rd August 1938
Copyright owner is Fairfax Media
Taken in order:

"Sheffield" is the undecorated, ivory glazed Sheffield shaped embossed tableware. For those unfamiliar with the Sheffield shape have a look at the Winston Churchill plate - the last item in this post - which an example of a decorated Sheffield plate.

"Ferncroft" is probably pattern number 5196. Cotswold shape, green glaze with the Ferncroft lithograph border. The example illustrated is not part of a dinner set but the glaze, lithograph and pattern number are the same.
Pattern 5196

"Rosalie" is a well known long running pattern for which I have never found a pattern number. The Rosalie transfer is usually found on the Florentine embossed ivory tableware shape and with a gold edge. I have written about this pattern in a previous post. https://rhead-crownducal.blogspot.co.uk/2013/10/crown-ducal-period-advertising.html

"India Tree" lithograph pattern on Avon, Windsor and Ionic shapes with snow glaze is the one in the photograph. It is pattern number 4802.

Pattern 4802 large plate

"Classic" is a little trickier. I have not found this pattern name in Crown Ducal documents, but the description of  'cobalt blue with richly embossed gold border' reduces the options to probably either pattern 5055 "Admiral" or 5056 "Colfax". They are very similar, Avon shape with white glaze. Admiral has a gold inner line whereas Colfax has a gold paste printed inner border.
Patterns 5055 Admiral (top) and 5056 Colfax (bottom)

"Majestic" is another unfamiliar name, but the description, 'powder blue with richly embossed gold border and colourful centre piece of casket of roses", means it is either pattern 5080/81 or 5304. Again, they are very similar, Avon shape with white glaze, the floral centre is the Roma circular lithograph designed by William Johnson. The ambiguity over 5080/81is because 5080 meets the description in the pattern book with powder blue band whereas 5081 has powder pink band but all examples seen seem to have had 5081 on the base whatever the colour.  5080/81 has the powder blue colour extending to a large central lithograph, whereas 5304, has a narrower band and smaller central lithograph so that a large area of the plate is white glaze.
Pattern 5081

"Dawn" is also an unfamiliar name. I believe it may be pattern 5195, Cotswold shape, with yellow glaze and the Ludlow border lithograph. There were several patterns created using either the yellow or green glaze and having previously popular lithographic borders most of which include scarlet flowers and green leaves. The Ferncroft mentioned above is from this group of patterns. The picture below is the Ludlow border on ivory glaze to show the lithograph design. The way it might be used for "Dawn" is likely to be different with the border applied to the outside rim of the cups.

"Dawn" is probably the Ludlow border illustrated here but with yellow glaze


"Madeira" Is an as yet unidentified pattern. But I would propose that it might be pattern 5101 with a green band. The picture below is pattern 5101 with a blue band and is known as "Concord". Pattern 5102 is very similar but with a second gold paste band beneath the coloured stripe. Both patterns are recorded in the pattern book as having been made with green bands but I have yet to see an example.

Madeira may be like pattern 5101 but with a green band.

"Oxford" The Crown Ducal name Oxford is reserved for a maroon version of 5056 Colfax mentioned above under the "Classic" pattern notes. Since the advertisement suggests it matches the "Majestic" dinner service but without mention of the floral lithograph then the best match would be either the powder blue version of 5055 "Admiral" which would be named "Galway" or the the powder blue version of 5056 "Colfax" which would be "Ashley".

Pattern 5187 cake plate with pictorial print and enamel centre


This is one of  the many print and enamel centred cake plate designs that were produced for Gainsborough and Florentine embossed plates. They rarely appear in the UK but seem more common in New Zealand. This description forms part of another advertisement for the James Smith's store.

The Evening Post 25th August 1938
Copyright owner is Fairfax Media

Pattern 5187 on Gainsborough shape cake plate

Pattern 4794 Kashmere


It is an awful picture, but there is no doubt that there is a Charlotte Rhead tube-lined vase, shape 213, in the Kashmere pattern 4794 in this advertisement. The jug and other vase, (shape 212), are described as in autumn tonings but the image does not give a clue as what the patterns might be.

The Press 11th November 1938
Copyright owner is Fairfax Media
Kashmere pattern 4794 on shape 213 vase

Pattern 5540 Pansy chintz


From its earliest days Crown Ducal always had one or two chintz patterns on sale and the 1930s and 40s were no exception. The Pansy Chintz, pattern 5540 was introduced in 1938 and some variations of it with combined with gold floral prints either on the rim or in the centre became quite popular in New Zealand in the 1940s. This advertisement would be referring to the the original pattern.

Lake Wakatip Mail 11 July 1939
Pattern 5540 Pansy Chintz

Patterns 5800 and 5801 with Delamere print


Here we have another nicely illustrated print design with coloured washband. The Crown Ducal name for the print is Delamere, the name given to its first use pattern 5647. These later versions are named "Juliet" in green, (5800), and "Miranda" in fawn, (5801), on the Avon shape tableware. They were designed in early 1939 and so like some of the other lines it takes about a year for, the showcasing, ordering, manufacturing, distribution and local advertising to run its course.

The New Zealand Herald 7th March 1940
Copyright owner is NZ News & Media

Delamere print on Avon shaped tableware Juliet in green (5800) and Miranda in fawn (5801)

 

Pattern 6356 Winston Churchill cake plate with photographic print centre


The Winston Churchill plate is one of the last designs to be recorded in the pattern book before war time restrictions brought pottery decorating to a virtual standstill. The pattern number is 6356 and the last pattern entry is 6367. The printed image of Winston Churchill is believed to be created from a photograph taken by Cecil Beaton at 10 Downing Street on 20th November 1940. The embossed plate style comes from the Sheffield tableware range but examples can also be found on square plates from the Florentine tableware range.

The Otago Daily Times 3rd August 1942
Copyright owner is Allied Press Ltd 

Pattern 6356 Printed Churchill photograph on Sheffield shape plate

End note


There are plenty more Crown Ducal advertisements to document from this period, particularly yellow or green glazed tableware which seems to have been very popular. The difficulty is that a lot of it was not decorated with enamels or lithographs and the Crown Ducal pattern books are useless when it comes to recording these plainer designs. And, since they did not pass through the hands of enamelers there are no pattern numbers on the base. For example, there are advertisements for the salad or crinkle ware, Queen Anne shape and Cotswold shape in either yellow or green and stitched edge Cotswold tableware in these colours too. The only advertisements I am confident of linking with known numbered patterns are the yellow or green glaze Queen Anne and Cotswold shaped tableware with wide gold edge bands. These are patterns 5082, (green) and 5083, (yellow). The company appears to have used the same pattern number for both shapes.

Friday, 25 October 2013

Crown Ducal Period Advertising

Period advertising material for Crown Ducal can be found online in projects that are scanning old newspapers. I found hundreds of examples within a few hours searching, but the majority are not explicit about the pattern and so are of no real value, but I do believe this could be useful resource to help with the production history of Crown Ducal ware.

The main surprise for me was for how long the popular patterns remained in production. One always felt that the well known patterns, Red Tree, Sunburst and Bristol had long production runs, but if one takes the advertising at face value there could have been quite a few designs that Richardsons were able to rely upon throughout the 30s, 40s and 50's. 

Here are a few observations that caught my eye.

Lithograph Rosalie on Florentine tableware shape, ivory glaze & gold edge


Rosalie on Florentine shape, ivory glaze and gold edge
Quite a common pattern and easily found at auction but I never knew how old the design was. The standard Rosalie on Florentine shape, ivory glaze with gold edge is not recorded in the surviving pattern books. The transfer, (made by Ratauds, No.6319), is known to exist from the early 1930s because it exists with other shapes or glazes. There is publicity material for Rosalie in a trade magazine from 1955 but the Florentine shape itself dates to about 1930. There was always the possibility that Rosalie on Florentine could have been either a post war introduction or date to early 1930’s but it is great to have found the evidence of its long production history.

Advertisement in The Binghampton Press 5 October 1943

So far I have found advertisements for Rosalie in the:

Albany (New York) Evening News 2 June 1933
Leader Post (Regina) 15 October 1935
The Binghampton Press (New York) 13 May 1940
The Binghampton Press (New York) 30 April 1943
The Binghampton Press (New York) 5 October1943 (illustrated)
The Knickerbocker News (Albany New York) 6 June 1945
The Binghampton Press (New York) 13 July 1945 (illustrated)
The Binghampton Press (New York) 29 September 1949
Pottery and Glass April 1955
Western Herald (NSW) 20 July 1956

The June 1933 advert is significant because the pattern books start at pattern 2900 which dates to May 1933 and so the pattern probably predates the start of these documents by a few months or a year. Therefore there is good evidence that the pattern remained in production for almost 25 years, (possibly longer).

Empress pattern (4746) on Avon shape tableware


The advertisement shown above with Rosalie also promotes the Empress pattern. This is a design with a known pattern number, 4746, which dates to the summer of 1936. It is one of the earliest popular designs that Crown Ducal created with a rich coloured band on the Avon shape and with gold coloured detailing and floral transfers. The same design was also made with a maroon, (deep pink), band as pattern 4745 and a green band as pattern 4747. I believe the name Empress was used for all three colour versions. The floral transfer was made by the Universal Transfer Co. Ltd. (litho number 8944). For Crown Ducal patterns it is referred to as the Yukon litho after their first pattern that used it. 

Empress pattern 4746 on Avon shape tableware
Advertisements for the Empress pattern have been found in the:

The New York Sun 2 February 1940
The Binghampton Press (New York) 13 May 1940
The Binghampton Press (New York) 19 February 1943
The Binghampton Press (New York) 5 October 1943 (illustrated)

Charm pattern (1790) on Gainsborough shape tableware


The Charm pattern is the third design illustrated in the above advertisement. This is the oldest design of the three and is one of the earliest, and most popular patterns on the Gainsborough shape. The lithograph decoration was made by the Universal Transfer Co. Ltd., (litho number 7506). From the dates of the advertisements Charm remained in production for at least 15 years. There is a mystery why examples of Charm are numbered with 1790 as do references to the design in Crown Ducal documents. But Richardsons own publicity for the launch of the pattern in the Pottery Gazette of 1930 labels it as pattern 1768, (or perhaps there is a minor design difference between the two that I am missing).

An example of Charm, 1790


Advertisements for the Charm pattern have been found in the:

The Pottery Gazette and Glass trade Review 5 February 1930 (illustrated)
The Binghampton Press (New York) 16 October 1930
The Montreal Gazette 19 October 1934 (illustrated)
The Rochester Chronicle 27 January 1937 (illustrated)
The Binghampton Press (New York) 12 January 1940
The Vancouver Sun 9 December 1942 (illustrated)
The Binghampton Press (New York) 9 July 1943 (illustrated)
The Binghampton Press (New York) 5 October 1943 (illustrated)
The Binghampton Press (New York) 13 July 1945 (illustrated)

Advertisement in The Montreal Gazette 19 October 1934

The George Washington bicentenary commemorative plates of 1932


A series of twelve plates made for the USA market in celebration of the Washington bicentennial. Two feature articles have been found discussing the home furnishing memorabilia available including the Crown Ducal plates.

An example of a Washington bicentenary commemorative plate

Feature article in the New York Sun 25 January 1932

The feature in The New York Sun of 25th January 1932 includes the following text relating to the plates:

A whole series of Washington plates is offered by several of the stores, and each plate in the set of twelve illustrates a different event in the life of Washington. Service, dinner and dessert plates are available in this design in Crown Ducal ware, of which the borders recreate fine old eighteenth century patterns, and the colorings include dark blue, pink or mulberry on white. The center scenics show each of the houses connected with Washington Sulgrave Manor, ancestral home of the family in England; Wakefield; his birth place, and Mount Vernon. The leading events in his career are depicted, together with groups of his family, associates and friends.

Feature article in the Brooklyn Eagle Magazine 21 February 1932

A full page article in the Brooklyn Eagle Magazine of 21st February 1932 has an illustration of one of the plates and discusses the themes thus:

Another patriotic textile is somewhat broader in scope, beginning with the landing of the Pilgrims and including the boston Tea Party and Betsy Ross at work upon the flag; also reproducing the famous "Spirit of 76" and Washington Crossing the Delaware". Leutze's great painting is one of the most frequent designs to be met amongst the bicentennial decorations, as in spite of the outbursts that come now and then from some art critic denouncing the great achievement as bad art, or from a matter of fact sailor who rails against the possibility of a rowboat holding so many people and the impracticability of the father of our country standing in such attitude under such circumstances, the famous picture continues to be the symbol of patriotism and courage for Americans.

It is one of the twelve patriotic designs imprinted upon a set of Crown Ducal plates, one of the modern Staffordshire wares. And here again history repeats itself as the idea of featuring American scenes and symbols upon chinaware was first adopted by the Staffordshire potters immediately after the Revolutionary War as a means of capturing the American trade. All feelings of animosity engendered by the war were put aside in the interest of business. And upon the "Old Blue" Staffordshire ware - the tableware of early America and one of the most prized subjects of Americana - was to be found patterns representing American scenes, episodes from American history, and the likenesses of our national heroes.

In the same -colors, today - the blue, the mulberry and pink – as a century and a half ago the new Staffordshire pottery repeats itself. And among the new designs on the patriotic plates we see reproduced famous paintings and prints, "Surrender of Cornwallis." "Washington and his mother." "Adams proposing Washington as Commander-in-Chief." "Washington and His Family." also views of Mt. Vernon, Wakefield, his birthplace, and Sulgrave Manor, the ancestral home of the Washingtons in England.

With dated commemorative plates they end up in the sales the following year. Here is an example from the New York Sun in 1933.

Advertisement in The New York Sun 15 February 1933

The twelve designs in the series are titled:
  • Surrender of Cornwallis
  • Washington and Lafayette at Mount Vernon
  • John Adams Proposing G Washington as Commander in Chief of the American Army
  • Washington at Trenton
  • Washington crossing the Delaware
  • Washington’s Headquarters Morristown NY
  • Washington and His Family 
  • Washington and His Mother
  • Mount Vernon
  • Washington at Valley Forge
  • Birthplace of Washington at Wakefield
  • Washington Ancestral Home
Images of all the plates can be found on the New York Historical Society website


Two Queen Anne shape designs, Melrose and Vine and Charlotte Rheads Rialto and Belfast designs on Cotswold shape.


The Queen Anne shape with fluted moulding was always more popular in the USA than the UK and here are a couple of lithograph designs with ivory glaze that were mentioned in the advertisements. Vine, 3566, was designed in early 1934, and Melrose, 4041, is from the end of 1934. The Vine lithograph was made by the Universal Transfer Co. Ltd, No. 8535 and the Melrose litho was made by Ratauds.

Platter in Vine, 3556 and coffee cup in Melrose, 4041

Advertisement for Vine in The New York Sun 5 December 1934

Advertisement in The Binghampton Press 28 January 1937
The advertisement for Melrose is not illustrated with the Crown Ducal patterns but is still useful as it tells us that the design was on sale and probably in production for around 3 years. A similar production period would to apply to the other designs mentioned, Rialto, 3140 and Belfast, 3154, which are probably Charlotte Rhead designs from late summer of 1933.

Top Belfast , 3154 and below Rialto, 3140
It has been interesting to link recent images of Crown Ducal pottery to the period advertising and fortunately there is plenty of scope to revisit the subject with more patterns in a future post. 

Thursday, 25 July 2013

Crown Ducal backstamps. Part 2, mostly pre-WW2 1930s

This is part 2 of my Crown Ducal backstamp styles research and covers the early 1930s and more recently for some styles. If you missed part 1, click on this link:

Richardsons introduced several new tableware shapes during the early 1930s, many with their own backstamps. That is why the date range in the title is ambiguous. Backstamps specific to certain shapes, (such as Gainsborough, Florentine, Premier and Queen Anne), will have been created in the 1930's and then developed until 1950s, 60s and 70s, whereas other shapes were given generic marks depending on when they were manufactured. So my objective here is to look mainly at the backstamps of the 1930's until before World War 2, but some, (relating to specific shapes) , may represent  manufacturing times until the company ceased trading in 1974.

I need to emphasise that this is all a work in progress. The content of this post is all based on observation and inference. I have not discovered any documents of the period that record backstamp styles.

As in part 1, I have numbered the backstamp styles for my own cataloguing purposes and they do not reference the work of anyone else. The type numbers are based on age, style and shape ranges so there is no particular structure or significance to their order. Dates are rough guides only. 



Left, type 109 and right, type 110

As a reminder of what the main backstamps in use were during 1929 the two most commonly found are: type 109 for high gloss glaze lustre ware and type 110 for virtually everything else, tableware and fancies.

Registration Numbers

Before I start with more backstamps, I think it is important to say something about the registration numbers that are often on the base of Crown Ducal items as they are usually an integral part of the backstamp design. These numbers show that the owner of the original design had it registered with the, Board of Trade to try and prevent the copying of successful styles by competitors. The numbers were assigned sequentially and can therefore be dated. The date of the registration number is the date of when the design was registered NOT when the item was made or in most cases even when the pattern was designed. The item would have been made after that date, but not simply anytime after that date.

The oldest and youngest possible manufacturing date for an item depends on the production period for the pattern. For Crown Ducal art pottery and tableware this information is not known with much accuracy, although it is possible to make an educated guess based on design dates, backstamp styles and advertising material of the period. (That perhaps, will be the subject of another post once I understand it better myself!).

Design dates are best determined from the Crown Ducal pattern number. There is a java applet which calculates Crown Ducal design dates for pattern numbers between 2681 and 6353 here:

I wrote this some time ago and it is not particularly accurate, but it gives a reasonable estimate for most pattern numbers within that range used for Charlotte Rhead designs, or any Crown Ducal pattern within that range.

If you would like to know the date of a registration number, it can be calculated from the information on this website:

If you would like to see the original documents of what these registration numbers refer to then you will need to visit The National Archives at Kew, (these documents are not available online):
http://www.nationalarchives.gov.uk/default.htm
Although fascinating to see, they are not particulaly infomative, just a drawing or photograph.

Registration numbers do not really serve any useful purpose, except to help identify a pattern or shape range. But if you feel compelled to use the registration number for any purpose you will need to know what the number is registering and with regard to Crown Ducal it can be one of two things:
  1. The TABLEWARE SHAPE range.
  2. The actual PATTERN on the ware.
Here is list of Crown Ducal registration numbers. There may be more than this, but these are the ones I know of. 

A consecutive series of six numbers assigned to the Carnival print and enamel design by Norman Keats. The version illustrated in the documents is the matt black ground version with blue interior, but the same numbers can appear on the orange lustre versions. I am assuming that the registration is for the lantern pattern, not the shapes so it seems rather strange why several numbers were needed. There were a lot more shapes produced with this design than the six illustrated. Perhaps each number refers to the arrangement of the pattern as well as the pattern itself. That's a project for collectors of the Carnival pattern!
706196 = PATTERN CARNIVAL on a vase (Jun 1924)
706197 = PATTERN CARNIVAL on a bulb bowl (Jun1924)
706198 = PATTERN CARNIVAL on a rose bowl (Jun1924)
706199 = PATTERN CARNIVAL on a flower pot (Jun1924)
706200 = PATTERN CARNIVAL on a coffee set items (Jun1924)
706201 = PATTERN CARNIVAL on a ewer and basin (Jun1924)

Richardsons must have learnt a lesson after the registration of Carnival because the Red Tree pattern only gets two numbers. Although I still do not understand why more than one number is needed.
711270 = PATTERN 1211 RED TREE on dinner set items (Feb1925)
711271 = PATTERN 1211 RED TREE on tea set items (Feb1925)

732597 = TABLEWARE SHAPE REGENT (Oct1927)
742838 = PATTERNS 1698 & 1699 (Jan1929)
749657 = TABLEWARE SHAPE GAINSBOROUGH (Oct1929)
752078 = PATTERN LONDON CRIES (Feb1930)
762054 = PATTERN 1915 RED POPPY (Feb1931)
762055 = TABLEWARE SHAPE PREMIER (Feb1931)
778200 = PATTERN 2546 MEADOWSWEET (Nov 1932)
778201 = PATTERN 2545 HAPPY DAYS (Nov 1932)
780964 = PATTERNS 2649 SUNBURST (Mar 1933)
780965 = PATTERNS 2633 ROSEMARY, (& 2534 & 2635?) (Mar 1933)
780966 = TABLEWARE SHAPE VICTORY (Mar 1933) (780960 was applied to the ware!)
784158 = TABLEWARE SHAPE COTSWOLD (Jul 1933)
796148 = TABLEWARE SHAPE QUEEN ANNE (Sep 1934)
813982 = EDWARD VII SHORT CORONATION MUG
813983 = EDWARD VII TALL CORONATION MUG

Returning to the subject of backstamps

Gainsborough
 
Type 201
The first new backstamp style comes with the arrival of the Gainsborough shape for tableware. The design registration number for Gainsborough is 749657 which dates to the autumn of 1929 and this correlates well with when publicity starts to appear for the shape in the Pottery Gazette. I have found five backstamps specific to Gainsborough, and there is one that I am reasonably confident was used from 1929 and that I have named type 201. The earliest known pattern number for a Gainsborough design, (that I know of), is 1760 which is the design where the bramble embossment is overlain with a lithograph of the same pattern to colour it in autumnal shades of brown.

Type 202
There is a very similar style, (type 202), with the words U.S.A. PATENT APPLIED FOR instead of RD NO 749657. I presume that the company was encouraged by Gainsborough sales in the USA and modified the backstamp for items to be sold in that market. The rest of the script and crown look very similar and the patterns that it is seen on include most of the early ones from 1929/1930, so I am guessing it was created soon after the original style, but I do not have any particular evidence to support this.
 
Type 203
The third style, (type 203), has similar text to the original but with the insertion of “Made in” to precede “England”. I believe this is a later version because the text font is closer to that used for the companys other backstamps of the 1930s and it is found particularly on later Gainsborough designs that were not introduced until much later in the 1930s. There is also a version in the same text style as type 203 but without the words "Made in", (ie similar to type 201 but less crisp text). This is type 204 and may possibly have been created to put on smaller shapes like the bottom of teas and coffee cups, or, was a precursor to type 203.
Type 205
This Gainsborough backstamp is not only unique to the shape style but also the pattern series named "Rural England". It looks similar to type 201 with the addition of the name Rural England above and a small version of the print design on the front with its name of the house or village below. The prints for the Rural England series themselves were used by Crown Ducal on many of their tableware ranges from the 1930s possibly until the 1960s. I believe the Gainsborough Rural England series with this backstamp style are from the early 1930s, but there is uncertainty, so this needs more research.

Cries of London

Type 211

A backstamp style specific to one lithograph frieze design for a range of tableware items including a teapot and stand, biscuit barrel, jug, butter dish and octagonal bowl. The range was called “Cries of London” and the backstamp includes the registration number. 752078 which would date the design to early 1930. It is unknown for how long the pattern remained in production or the pattern number that was used. It is highly likely that the lithograph for the Cries of London pattern was re-used throughout the 1930s and into the 40s and 50s but these later productions may not have used this original backstamp.

Florentine


The earliest pattern number known on the Florentine shape is 1954 which would date the introduction of the range to early 1930, quite soon after Gainsborough. So it is not surprising that the backstamp styles are similar, although I have yet to see a registration number for Florentine, or perhaps it was never given one.

Type 222

Type 223

Type 224
As for Gainsborough I believe the fine script version with the USA PATENT APPLIED FOR text is the earliest version and probably for the USA market. Type 224 is not often seen, it may be the precursor to type 223 or originally made for smaller items. Generally though,  type 223 is the one most likely to be found. The Florentine shape remained in production well into the 1960s and so the backstamp alone is not going to be much use in dating an item.

Premier

The Premier shape, also known as "Old Hall Ivory Ware", has the registration number 762055 and this dates the shape design to the spring of 1931. You will find a wide variety of backstamp styles on this shape and I cannot fathom the rules of how they were used. Type 231 is used in the beginning for the earliest productions but soon after that you find Types 110, 241, 242 and 245 used, (except for specific designs like Bristol). I have made up a story that goes like this. The company creates a new shape, Premier, and at the time they are doing well in the USA market selling Gainsborough and Florentine ware. Someone has the idea to create a separate brand "Old Hall Ivory Ware" to appeal to the fashion in the USA market. Backstamps styles are created, the range sells well. Within that range the Bristol pattern is enormously popular, it get its own version of the backstamp, as does the Countryside series, (see Rural England series under Gainsborough). It is realised that the company is marketing their ware without the company name on it, especially in the home market so items get marked with existing backstamps such as type 110. Soon after that it is regarded as not acceptable to make a stamp with just "England" on it, it has to say "Made in England". Unlike other shape ranges they do not make a new version of Old Hall backstamps, but use another more general style for most patterns and revamp the style for Bristol. It could all be nonsense! One day someone will make sense of it all!

Type 231
Type 231 is the original style probably used for the first couple of years 1931-1932.

Type 232
 Type 232 was used specifically for the Countryside series.

Type 233
Type 233 is believed to be the earliest Bristol style from 1931-1932.

Type 235
Type 235 is the most commonly found on Bristol items and is believed to have used through most of the 30s, 40s and possibly early 50s.
Type 237
 Type 237 is for later Bristol production, probably from late 50's 60s or even 70s.

Type 239
Because the A.G.R is absent, this style, type 239, may represent production after the company was taken over in 1974.

I have not spent much time on studying Bristol marks so there are bound to be corrections necessary. Documenting the sequence of backstamp styles for Bristol would be a worthwhile exercise as the pattern was in production for such a large part of Crown Ducal history from 1931 until 1974. The long production period is confirmed by newspaper advertisements from 1974 still promoting Bristol pattern dinner services The backstamp without A.G.R in the mark suggesting that the pattern might still have been in production after Richardsons had ceased to exist as a separate company lends additional support.

USA Commemoratives

I am going to group these together. I do not have much knowledge of these patterns as they are obviously rare in the UK and there is no publicity material for them in the UK either. The Washington bicentenary must date to 1932 and I believe the Colonial Times range does as well. Probably the others are from the 1930s too. They are all based on the single printed colour pictorial style of design and can usually be found in different colours typically blue, pink and mulberry, (and more rarely green).

The most commonly found are The Washington Bicentenary, Colonial Times and Scenes of Old New Orleans. Other, rarer designs are known to exist that were especially commissioned by towns or businesses in the USA usually to promote their historical interest.


Type 301

Type 302

Type 311

Type 331

Type 332

Type 333
Type 341

A period of change

It is now time to take a break from the backstamp styles specific to shapes or pattern ranges. During 1929, the range of styles was fairly simple, some of the lustre ware had type 109, virtually everything else had type 110 unless you had your hands on an item of Spectria Flambe which had its own style. Then within a period of less than two years Richardsons successfully  introduces three new shapes, Gainsborough, Florentine and Premier with their own backstamps. I think it is safe to assume that fancies and earlier tableware ranges, (Regent, Ionic and Gem), continued to use the existing styles, but a change happens sometime towards the end of 1932 or the beginning of 1933.

This is close to the time that Charlotte Rhead starts working for the company, but that is probably just a coincidence. There are other big events taking place, a new managing director, purchase of the Britannia Pottery and the introduction of the Victory shape to name a few.

The change is recorded by the appearance of a new backstamp that has a very short period of use. It is found on patterns particularly with numbers in the 2350-2550 range. It is also seen of course on older patterns with long production runs such as Red Tree (1211) and Pinafore (2107). Popular patterns from the range 2350-2650  can be found with backstamps type 110, 241 and 242, but the key is that type 241 occurs in that small cluster of pattern numbers and is not restricted to a particular shape range.
Type 241
Patterns you are most likely to find with type 241 are the printed Crocus and Snowdrops (2361 & 2362), block coloured fancies (2373 and several others), freehand floral (2398), Happy Days (2545) and freehand floral (2628).

The youngest designs which have type 110 come from  the same  pattern number range but are more common and so extend to a slightly younger date. The youngest seen are the freehand floral patterns 2711 and 2745 on the Victory shape. Both patterns have been seen where items in the same set are marked with types 110 and 242. This will because of whatever lag there is in collating sets of tableware after the manufacturing, distribution and warehousing processes. I doubt it will ever be possible to determine a precise cutoff when one backstamp gets replaced by another.

It should be noted that type 110 had a second life to mark small and awkward shapes where there was no room for the newer, larger marks until well into the mid 1930s. So if you come across a Charlotte Rhead table lamp or condiment set with type 110, this is normal. It does not mean that Charlotte was working at the factory in the 20s or that you have a fake item.

Type 242
Type 242 becomes the standard style for most ware with the exception of those shapes  that have their own unique marks, (Gainsborough, Florentine and Queen Anne, and the early period for Premier/Old Hall). Victory and Cotswold items have the same mark but usually with the addition of the appropriate registration number.

Type 245
Type 245 takes over from 242 in early 1935 and becomes one of the most commonly found styles known to collectors of Charlotte Rhead fancies from her peak production period from 1935 to 1938. In general, type 245 stops being used in 1939, although there are some, as yet, unexplained exceptions to this rule.

Victory

The Victory shape was introduced early in 1933, it has the registration number 780960 on the base. (Although the documents at Kew record the design as No 760966). Apart from some very early examples with type 110, most of the first couple of years production have type 243, or sometimes there is no registration number, type 242. Then around 1935 the words "Made in" get added to form type 246. As a general rule, type 246 stops being used sometime around 1939.

Type 243

Type 246

Cotswold

The Cotswold shape, similar to Victory but moulded with the ribbed texture of a hand thrown pot, is also introduced in 1933. It has the registration number 784158. Type 244 is found on early items 1933 -1935 and type 247 on items made after 1935. As a general rule, type 247 stops being used sometime around 1939.
Type 244

Type 247
So, I hear you ask, why do some Charlotte Rhead pots have the Cotswold registration number and others do not? On my rhead-crownducal.info website I alluded to a possible reason being something to do with items for export. I do not think this is a valid explanation now. It is much more likely to have something to do with the Cotswold shape itself. During the early years, around 1933-1935, most of Charlottes tableware, and the large bowls and platters for the USA market were the Cotswold shape and so would have been given the registration number. Also, many of the vase and bowl shapes from this period had the same ribbed effect, (129, 133, 145, 148, 164 and 168 to mention a few), so you could say they were Cotswold shape too. But the application of the registration number to fancies was far less rigorous than for tableware.  I believe that shape 192 is the highest shape number seen with the Cotswold registration number and this makes sense because the new shapes that were introduced in 1935/6  like 198, 199, 207, 209 do not have the Cotswold ribbed effect. It think it would have been too much bother to apply different backstamps to the fancies depending on their shape number and therefore they stopped using the registration number for all fancies; but the company continued to use it for Cotswold tableware.

Queen Anne

A shape that may also be referred to as "Adaptation of Early English" as that is what appears on the backstamp. A fluted shape for tableware that is not very common in the UK. It has the registration number 796148 which dates the shape to the summer of 1934. I have recorded five backstamp styles on Queen Anne tableware, one is a variation of a standard 1930's mark  but because it has the Queen Anne registration number it should be recorded here. There is not really a date order except date type 251 precedes those with registration numbers and type 255 is quite young possibly late 50s at the earliest with the mention of dishwasher safe ceramic prints and glazes.

Types 254 and 255 are specific to the Ivy pattern, another single print colour design that was particularly popular in the USA. Sometimes the pattern gets named Joy, I understand the script style is difficult to read - but trust me, the pattern is named Ivy in the Crown Ducal pattern books. The pattern books do record the design numbers for each colour, blue-green (4012), pink (4013), Old English blue (4014), grey (4035), Cobalt blue with gold edge (4189). These designs all date to the winter of 1934/35 but they were in production certainly until the mid 1960s, possibly later.

Type 251

Type 252

Type 253

Type 254

Type 255

Snow Glaze

Tableware patterns that used the snow glaze usually have their own backstamp style, particularly the earliest productions from 1936-1938. This is type 261.

Type 261

That is enough for now! Part 3 will cover another period of change around 1938-1939, and then the restrictions on decorated pottery, (and their markings), are implemented in 1941-1942 forcing more changes. The rules are relaxed in 1952, allowing new base marks, but despite 1952 to 1974 being the youngest period in the Crown Ducal history it is also the least documented so the uncertainties are just as great.